About Us

8 Years of Honest Work With Honest People

Started by Someone Who’s Been There

Superior Feed & Supply began because too many horse owners in Northern Indiana didn't have a local resource they could actually trust. Big stores had big inventories, but nobody picking up the phone who could talk through a real problem.

We started small — focused on equine nutrition backed by real science, not just flashy packaging. Over the last 8 years, we've grown because the results speak louder than any ad.

Today we stock feed for horses, dairy goats, chickens, and show sheep. But what hasn't changed is our approach: answer the phone, listen to the problem, and help people figure out the right solution — even when that means not selling them anything.

How We Work

Science Over Marketing

Every product we carry has been vetted for actual nutritional results — not shelf appeal. We test it on our own animals before recommending it to yours.

Phone-First Support

Call 260-214-4893 with a question. We'll talk it through. No appointment needed, no ticket system. Just a conversation with someone who understands horses.

Local Knowledge

We know Northern Indiana — the soil, the weather, the hay quality. That local context shapes the nutrition advice we give.

Have a Question? Just Call.

We'd rather talk to you than have you fill out a form. Mon–Fri 8am–4:30pm & Sat 8am–12pm.